L’Orologio Firenze overlooks Santa Maria Novella, one of the most beautiful squares of Florence, in the true center of town and just a few minutes from the Duomo, Ponte Vecchio and the main shopping streets. A contemporary boutique hotel with a themed décor inspired by the magical world of Haute Horlogerie. Each floor is a homage to a house of luxurious wristwatches: Rolex, Vacheron - Constantin and Patek Philippe. Furnished with refined elegance, the rooms feature quality materials, marble bathrooms and curious details such as door handles in the shape of watch hands and sink taps that look like winding crowns of watches. With breathtaking views of the Basilica, the breakfast room is found on the fourth floor in an authentic Renaissance loggia. Complete with fitness area, sauna and a lounge bar with smoking room L'Orologio is the ideal location for a refined and exacting clientele and for those seeking something unique.
Exclusive Amenities
- Full Breakfast for each guest daily (included in the rate)
- 45 Euro Food and Beverage credit, per room, per stay
- Welcome bottle of Prosecco and seasonal fruits bowl
- 10% off BAR rates
The following amenities are subject to availability at the time of check-in/departure:
- Upgrade
- Early Check-in
- Late Check-out
ACCOMMODATIONS
Number of Rooms: 55
The 55 rooms are dedicated to collectible luxury watch models, with original paintings on the walls depicting them. The rooms welcome guests into an elegant and comfortable atmosphere, with wooden flooring and mahogany furniture upholstered in leather, prestigious fabrics and velvet combined with hi-tech amenities. Each bathroom is made entirely from marble with mahogany details and offers luxurious amenities including fragrances by Officina Profumo Farmaceutica di Santa Maria Novella and personalized bathrobes in Egyptian cotton.
Available Room Types
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Essential selections, geometric precision and fine furnishings are the characteristics of Our Superior rooms. The perfect solution for staying in the centre of Florence whilst surrounded by all the comforts and small luxury optional extras. The mahogany furniture, rich drapery and warm parquet floor contribute to the welcoming and sophisticated atmosphere offered. They overlook the streets of the city centre or traditional internal courtyards of the ancient Florentine palaces. All the rooms have splendid marble bathrooms with tub or shower, magnifying mirror, heated towel rail, fluffy terrycloth towels, slippers and bathrobes of the utmost quality.
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The Deluxe rooms of the Hotel L'Orologio overlook historic Florentine streets, framing lesser-known vistas of great artistic and architectural interest, such as the Croce al Trebbio, the Medici Chapels, the Canto di Mondragone and Forte Belvedere. Essential and elegant, they present all optional extras needed to create a comfortable and stylish stay, including elegant flooring and mahogany furniture, spacious work desks, furnishings in leather, satin and velvet that all create a cosy and sophisticated atmosphere. The splendid marble bathrooms are complete with tub or shower, magnifying mirror, heated towel rail, fluffy terrycloth towels, slippers and bathrobes of the utmost quality.
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Allow yourself the luxury of sleeping in Florence with breathtaking views of the Piazza and Church of Santa Maria Novella or enjoy picturesque vistas of the Florence Cathedral - Il Duomo - from the windows of our Deluxe rooms, located on the upper floors of the building. Each has a spacious and bright bedroom, a stunning marble bathroom with an integrated tub and shower, plus exclusive small comforts such as heated towel rail, soft Egyptian cotton towels, slippers and high-end bathrobes.
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The Hotel L’Orologio Superior Triple rooms, with their approximate size of 27 square mt (269 sqft), overlook the narrow streets of the city centre or the typical Florentine ancient buildings inner courtyards. Their decor draws inspiration from the one-of-a-kind vintage Vacheron Constantin, Rolex and Patek Philippe watches. Our Superior Triple rooms feature a comfortable bedroom with roll-a-way bed, where wooden floors and furniture create a cozy and fancy atmosphere. Their gorgeous marble bathrooms are provided with either bathtub or shower, lighted magnifying mirrors, heated towel rails, terry bath towels, high end slippers and bathrobes.
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Our Junior Suite is inspired by rare pieces in the vintage Vacheron Constantin and Rolex watch collections that will render your stay in Florence even more precious, providing all the necessary comfort and luxury. A spacious bedroom furnished with taste and personality, a living space with desk area and comfortable sofa, a splendid marble bathroom with tub or shower plus linen and five-star courtesy services. Behind the curtains are characteristic views of traditional Florentine courtyards.
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The particular and unique Duplex rooms of the Hotel L'Orologio are spread over two levels, with a bedroom and marble bathroom on the one floor and a comfortable living area with sofa bed upstairs, being a plus for privacy and comfort. Overlooking the historic centre of the city, they express the charm and elegance of the hotel with their specially-designed furniture that creates a cosy and sophisticated atmosphere.
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Travelling with the whole Family, in the hearth of Florence surrounded by all the comforts and small luxury optional extras, choose our Family room. Rich drapery and warm parquet floor contribute to the welcoming and sophisticated atmosphere offered. Composed by two spacious bedrooms, they overlook the streets of the city centre or traditional internal courtyards of the ancient Florentine palaces. All the rooms have splendid bathroom with tub or shower, magnifying mirror, heated towel rail, fluffy terrycloth towels, slippers and bathrobes of the utmost quality.
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The Single Superior rooms, with their approximate size of 14 square mt, overlook the narrow streets of the city centre or the typical Florentine ancient buildings inner courtyards. Their decor draws inspiration from the one-of-a-kind vintage Vacheron Constantin, Rolex and Patek Philippe watches. Our Superior rooms feature a comfortable bedroom where wooden floors and furniture create a cozy and fancy atmosphere. Their gorgeous marble bathrooms are provided with either bathtub or shower, lighted magnifying mirrors, heated towel rails, terry bath towels, high end slippers and bathrobes.
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With their beautiful and cosy furnishings, the suites of Hotel L'Orologio harmoniously combine space, comfort and elegance. They are inspired by unique pieces from the vintage Patek Philippe watch collection, decorated with bespoke furniture in mahogany bearing leather details, precious Merbau hardwood floors and rich drapery. 41 sqft in size (441 sqft), comprised of a master bedroom, a living room with sofa and TV plus a regal marble bathroom, it has large windows offering views over traditional Florentine Renaissance building courtyards.
Guest Services
Business Services
Complimentary Wireless (WiFi) Internet
Housekeeping
Pet-Friendly
Room Service
24-Hour Concierge
24-Hour Reception Service
Babysitting on Request
Currency Exchange
Laundry Service
Luggage Storage
Multilingual Staff
Pressing Service
Shuttle Service
Facilities
Business Center
Fitness Center
Lounge Area
Sauna
Meeting & Conference Facilities
In-Room Dining
In room dining available from 6:30 am until 11:00 pm.
Restaurants
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A bistro with intimate and suffused lighting is characterised by its large central mahogany bar and comfortable sitting areas with armchairs and wooden coffee tables. L'O offers a refined menu with a wide selection of hot and cold beverages, cocktails and light sweet and savoury dishes.
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On the fourth floor of the hotel is the special breakfast room with large windows overlooking the Church of Santa Maria Novella. Open from 7.00 am to 10.30 am, it offers a continental buffet and American breakfast, with a selection rich with fresh organic produce. Gluten-free products for coeliacs and those with intolerances are also available upon request.
Directions
From Firenze Amerigo Vespucci Airport
Guests may take a shuttle bus that runs to Florence’s city center (in about 30 minutes). Taxis are also available (about 15 minutes, approximate costs: 20-25 euros).
By car
Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). At the end of Viale Redi, take Viale Belfiore and cross it to take Via Guido Monaco, which is across it to the left after the traffic light. Turn left onto Viale Strozzi and continue on Viale Lavagnini. Turn right onto Via Santa Caterina D’Alessandria which becomes Via Nazionale. Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella. You may park your car in front of the hotel while you unload your luggage.
From the Pisa Galileo Galilei Airport
Coming from PISA/LUCCA on the A11. When you arrive next to Florence, pay attention to follow the signs leading onto the A1 heading to ROMA and exit in FIRENZE SUD. Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella.
From the Bologna Guglielmo Marconi Airport
Coming from BOLOGNA on the A1. Follow the signs to ROMA and exit in FIRENZE SUD. Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella.
From the Roma-Fiumicino Airport
Coming from ROMA on the A1. Exit in FIRENZE SUD. Follow the signs to the Center / Railway Station (Centro / Stazione ferroviaria SMN). Come to the large roundabout in Piazza Stazione in front of the station and take it around to Via Panzani. On the second traffic light turn right onto Via dei Banchi. Continue all the way down Via dei Banchi and enter Piazza Santa Maria Novella.
From Firenze Santa Maria Novella Train Station
Guests arriving on Frecciarossa/Argento or Italo high speed trains to and from Milan, Rome and Venice, and other cities of Italy, arrive at Florence’s main station, Santa Maria Novella, and can easily walk to the hotel from there.
Nearby Airports
Firenze (Florence) [Peretola], Italy - 5 miles
Pisa [Galilei (San Giusto)], Italy - 50 miles
Bologna [Giuseppe Marconi (Borgo Panigale)], Italy - 66 miles
Roma (Rome) [Leonardo da Vinci/Fiumicino], Italy - 194 miles